The case illustrates the expansion of 7-Eleven in Taiwan and adaptation format stores its local franchisee under the new market conditions. The main issue here is the balance between standardization and localization in business format franchising across national borders. Leaving only the logo and the convenience store concept is well known in the United States, […]
7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments
by | Mar 12, 2022 | Uncategorized
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