Mercedes-Benz of San Francisco advertises on the radio that the same family has owned and operated the firm in the same location for half a century. It then makes two claims: first, that it has lower overhead than other nearby auto dealers because it has owned this land for so long, and second, it charges a lower price for its cars because of its lower overhead. Discuss the logic of these claims.
Mercedes-Benz of San Francisco advertises on the radio that the same family has owned and operated the firm in the same location for half a century.”
by | Mar 12, 2022 | Uncategorized
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