Examines whether the taxi drivers in Hong Kong will differentiate their services. Bounded by fixed tariffs and license quotas set by the government, taxi industry finds it hard to compete either on price or service. The problem in Hong Kong is that most taxis parked taxi / ranks or on the street. Price and quality […]
Seeking Differentiation: Taxi Branding in Hong Kong
by | Mar 12, 2022 | Uncategorized
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