The first part of the paper is an advertorial that comes with a graphic to complement the advertorial, and the second part performs an analysis of the advertorial text making use of the CDA tools outlined in the instructions, namely framing, backgrounding and foregrounding, omission, presupposition, discursive differences, and collocation. The paper also presents additional research pertaining to the reconstruction of the campaign, and the aspects of the discursive and social practice of the campaign (Wayvs 2014. Jorgensen and Phillips 2002, pp. 60-95).
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