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Need an research paper on a trend of festival-style events within hospitality industry. Needs to be 6 pages. Please no plagiarism. Church (2013) states that any people have embraced events refreshing in order to continue appealing to the audience and adapt to the emerging festival-style events. There are four main reasons for this move, firstly, there is a shift of events from infotainment and edutainment to “idea-tainment”. Its implication to the event management is overt, there should be a move from boring conference speech to the multiplicity of activities. Moreover, creation of crowd sourced ideas is instrumental in enriching events. Secondly, there is a shift from events monologue to dialogue, meaning the audience involvement is the pillar of successful events. With the need for a dialogue approach to the event succeeds, majority of hospitality-skilled event managers have opted for festival-style events (Drake 2013).