A large photo of “Chang’e floating to the Moon” (Chinatown Merchants Association, 2005) is commonly used to symbolize the legendary and ancient stories about the Autumn Moon Festival. The Mid-Autumn Festival is one of the most important holidays in the Chinese calendar since this occasion is not only being celebrated in San Francisco but also in other countries like Australia, China, Hong Kong, Malaysia, Philippines, Singapore, Taiwan among others where the Chinese population is huge.