Carlton Breweries Limited has assorted marketing objectives. It aims to increase market share while also positively affecting product range, for example. The company is also interested in reaching international clients with its different brands, while also making the most of customer service options to retain them. If this is achieved, the company will be able to benefit from the increased market share. One facet that has propelled the Carlton Brewery to the forefront is its creative beer campaigns. Just three decades ago, beer campaigns in brewery companies all over the world were not as sophisticated as they now are. They were crude representations of mostly half-naked women who looked seductively at the watcher. The main aim of beer-making companies was to simply grab the attention of any unsuspecting man.