In modern society, however, people tend to share their roles, no work is specified for men and women. According to a research by the US Families and Work Institute in March 2009 of about 3500 Americans, indicated that people are turning away from the traditional gender roles and currently people are sharing roles both at work and the tending of the household chores and the children. Men can today stay at home and help take care of the children, a role that initially they could not do. The following illustrations, therefore, try to affirm the changing household roles and their business and economic impacts.