West begins by discussing the death of Michael Brown and raising the issue that Brown’s death would have received a significant amount more attention if he were a white American. In these regards, West is implementing the recognition of psychic conversion. This term refers to the fact that as humans we live in a community together and that through our position in this community we must recognize the different elements related to community participation. The death of Michael Brown then is used by Cornell West of bringing to the public’s attention the multitude of ways that individuals within dominate society have not appropriately contributed to and recognized the challenges many minority individuals experience on a daily basis.