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Business journalism requires that the journalists know exactly what is required, and the content should be critically analyzed before distribution to the audience. Some business journalists do not know the appropriate sources for their information to back up a story or an event. Others do not understand the principles of economics and the importance of stock markets. Some business reporting lack contextualization, which helps readers understand the meaning of the economic situation. The major goal of business reporting is to enhance more customer cover-up and retention. This is especially notable since many people have shifted to the media for them to know the prevailing economic conditions. People simply want better business coverage (King 2000, p. 67).