This chapter depicts that rhetoric involves much more than the arrangement of speech figures to develop a good impression on the listeners. On many occasions, places, and times rhetoric is viewed as a complete educational system that is enough to prepare the leaders for their governing task. At the same time, some critics also perceive it as a method through which the unscrupulous people who want to be leaders deceive the public. It is assumed that people employ rhetoric just to move the masses yet they have incompetent leadership qualities. In this chapter, Toye points out that power relations, culture, determine how rhetoric is received, and technology levels in society. As much as overtime some techniques have appeared to be perennially effective there is no formula or set of rules that assure success. The attempts and efforts to lay down such rules are characterized by assumptions on topics like gender, class, and race. This reveals why the rhetoric investigation is a relevant starting point in understanding political and social questions (Toye 24).