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Need an research paper on the usage and impact of social media on a companys image and reputation. Needs to be 11 pages. Please no plagiarism. Social media is another platform from which the company’s feedback about any particular product from the customer’s end can be obtained. This feedback is essential for further future growth, maintaining competitiveness within the industry, and improvement can be made if there are any loopholes in the products or services. Suggestions from customers will also be an excellent way of improving the business. Without given customer-oriented services, no company can establish a stable position in the tough competitive market. The suggestion from the customer’s end will help in this work. A good reputation can be formed using social media as only the complimentary messages are shared through it. But there are some adverse effects also that a company can face while using this media. Suppose someone intentionally uses any wrong words or provide any false statement which is against the business and marketing activities of a company. In that case, that will be spread to mass within a few seconds. A destructive impact will be felt on the company’s services or products, and simultaneously a bad image will be created. In such a situation company has to tackle the situation in an intelligent way. Always a company should stay clear to its customers. Proper and timely clarification and justification will help to handle these unwanted situations. Apart from this disadvantage, there are plenty of several opportunities that can be got while using social media to better the business.